About

At Primal Chic we offer a unique and sustainable approach to fashion. By embracing your primal chic, you can express your personal style while making a positive impact on the planet.

It is important to recognize that, unfortunately, the clothing industry does not have a good track record with regards to waste, water usage, pesticide usage, farming practices, and labor practices. As participants in this economy, Primal Chic has acknowledged these shortcomings and we have taken them into consideration.

The good news is that we have already solved and mitigated some of these shortcomings. We openly admit that while we have made many steps towards sustainability, there is always more that we can do. Primal Chic's pledge to sustainable practices is an ongoing commitment. 

Our mission is to move towards clothing and accessories that are crafted with eco-friendly materials, ensuring that you not only look good but feel good about your choices while still delivering premium quality apparel built and refined with sustainability in mind.

Join us in redefining fashion and becoming a conscious consumer.